CBS just raked in another hefty surplus of Super Bowl money. And it’s all thanks to the leg of Kansas City Chiefs kicker Harrison Butker. Butker scored a field goal in the fourth quarter to tie the game and send it to overtime. According to Sportico, the overtime period gave CBS a surplus of approximately $60 million in advertising revenue.
“While CBS did not comment on how much additional loot it generated during the bonus period, it is believed that the high volume of ads translated into a $60 million bonus,” Sportico wrote.
“That’s on top of the estimated $635 million in standard commercial time that CBS sold in the lead-up to Sunday night’s game. No matter how you look at it, CBS achieved an all-time record for Super Bowl sales.”
Super Bowl reaches record ratings
When the Kansas City Chiefs and the San Francisco 49ers met in the Super Bowl, all eyes were on the star-studded matchup, to say the least. After one of the most competitive games in recent memory, fans were anticipating what the game’s ratings would be. The ratings revealed that the big game had a historic number of viewers, according to Variety.
“The February 11 Super Bowl game between the Kansas City Chiefs and the San Francisco 49ers drew an average of 123.4 million viewers, the largest number of people watching the same broadcast in television history,” Variety wrote .
“112 million of those viewers tuned in to the CBS broadcast. The largest audience ever for a single network. The remainder was measured across Paramount+, Nickelodeon, Univision, CBS Sports and NFL digital properties, including NFL+. According to Paramount Global, Paramount+ recorded record viewership that made Sunday the most streamed Super Bowl in history.”
Fans Get Answer About Taylor Swift Won’t Play Super Bowl
Pop star Taylor Swift and Chiefs tight end Travis Kelce went public with their relationship last year. So, of course, she was present at the big game. But many fans have wondered why Swift has never been the talent for the Super Bowl halftime show. Especially now that the NFL is doing everything it can to capitalize on its new super fan.
A new report claims the reason is due to its deal with Coca-Cola. The brand is a direct rival to Pepsi, which previously sponsored the halftime show.
“While a Swift performance during Kelce’s game would certainly be nice, it’s unlikely the pop star will take the Super Bowl halftime stage anytime soon. For years, Swift has reportedly turned down the position because she signed a “long-term partnership” with Coca-Cola, the rival brand of Super Bowl halftime sponsor Pepsi,” Time wrote.
Categories: Biography
Source: vcmp.edu.vn