Like many sitcoms, office There are a lot of product placements, but one thing that sets it apart is the useful advertising for the program. office is one of the most popular sitcoms of all time, which means that many of its products are shown in front of millions of people. However, office Setting out to implement product placement in a unique way really saved the show.
office was an iconic workplace comedy that fundamentally redefined what a sitcom is and since then, many shows have imitated its style. Filled with iconic characters, plots and jokes, the film remains hugely popular to this day. office Ended after Season 9 in 2013. However, many viewers office Not to mention the show’s product placement, its unorthodox approach was a huge factor in the show’s success.
Product placement in the office is what the characters will actually use
Although television programs often advertise any product that is willing to pay, office Another approach was taken by only doing product placement for goods and services that the characters actually use. office Following in the footsteps of the middle-class Dunder Mifflin workforce, diversity means that characters use many of the same products as audiences use. Role appear call of dutyuse a Mac, use a Staples product, go to a restaurant like Hooters.
Another interesting fact is officeProduct placement is the advertisement of goods and services that are usually free. A great example can be found at office Season 2 of “The Dundies”, taking place at Chili’s. The location was not chosen because Chili paid for it, but because the writer thought it would be a real office party scene. The same logic is behind free product placements like Trivago, iPod, etc., with cast and crew office Different free ads for different goods and services.
Trade show saving office product placement
in spite of officeThe product placement itself is unique and it really saved show.exist office In season 2, episode 10, “Christmas Party,” the Dunder Mifflin employees play the Yankee Swap and the wildcard Ryan Howard carries an iPod. This batch of iPods is completely free by Apple, which offers a lot of free advertising for new products. Fortunately, this eventually paid off in the long run.
In the first two seasons, office Really struggling, it almost faced the cancellation of season 2. Still, the show survived as it became one of the first series available to download on the iTunes store, increasing the significantly its popularity. This is often considered a reason to block office From being cancelled, the show’s connection to the iPod led to its success on iTunes. Although the formal nature of the connection is controversial, it is clear that the relationship has had a positive impact on both sides.