Some NFL fans may be complaining that Taylor Swift gets too much media attention at games, but it’s clear that most people aren’t bothered by her presence. In fact, she has attracted a whole new crowd and more than $300 million to the league.
from the cruel summer The singer began dating Kansas City Chiefs tight end Travis Kelce and has been a regular at their weekend matchups. Images of her cheering on her boyfriend have gone viral many times and her Chiefs team match has been the envy of fans around the world.
Front Office Sports and Apex Marketing Group teamed up to see how much Swift has affected the popularity of the sport, and determined that he has generated a staggering $331 million in brand value for the Chiefs and the NFL since he started attending the games on September 24.
The organizations used radio, television, social media mentions, print and prominent media to make their calculations. Digital content generated the highest brand value. Social media mentions came in second place.
NFL hopes to take advantage of ‘quick effect’ during Super Bowl
The NFL may be rooting for Kelce along with his girlfriend in hopes of taking advantage of the “Swift effect” for longer. If Taylor Swift attends the Super Bowl, the brand value could skyrocket exponentially.
If the Chiefs manage to take the AFC championship tonight, Swift may have to miss tonight’s big game (Jan. 28), officially contending in the Super Bowl on Feb. 11. The team will face either the Detroit Lions or the San Francisco 49ers.
If Travis Kelce makes it to the big game, his girlfriend might miss out. Taylor Swift is scheduled to perform in Tokoyo the night before. So she would have trouble getting to Las Vegas in time for kickoff. But we have no doubt that she will move mountains to try to appear.
Categories: Biography
Source: vcmp.edu.vn