Who is Linda Yaccarino, who replaces Elon Musk as the next CEO of Twitter?

In December 2022, the eccentric billionaire and CEO of Tesla, SpaceX and Twitter, Elon Musk, tweeted that he would step down as CEO of the microblogging platform as soon as he found someone stupid enough to take that job. He also said that he will only lead the software and server team.

I will resign as CEO as soon as I find someone stupid enough to take the job! Then I’ll just run the software team and the server.

– Elon Musk (@elonmusk)
December 21, 2022

Musk’s tweet came after he lost a straw poll he posted on Twitter asking users whether he should step down from his role as the company’s boss. The poll ended with 57.5% of 17.5 million respondents voting “in favor” of Musk stepping down as CEO.

It seems that after more than 5 months of searching, Musk has finally found a replacement for the CEO position of the microblogging platform – Linda Yaccarino.

Who is Linda Yaccarino?

Linda Yaccarino is president of global advertising and partnerships at NBCUniversal. She is one of the most successful ad business executives in the world and is credited with helping to transform the advertising business.

Yaccarino has been with NBCUniversal for over 20 years and has held various leadership positions. She is currently the President of Global Advertising and Partnerships, responsible for overseeing the company’s global and operational units, including linear and digital platforms. She is also responsible for global brand partnerships, including deals with major brands such as Coca-Cola, McDonald’s and Procter & Gamble.

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According to Yaccarino’s official profile at NBCUniversal, she and her 2,000-person team are responsible for connecting new and established brands with hundreds of millions of viewers and driving economic impact across all sectors. Since joining NBCU in 2011, her team has generated over $100 billion in ad revenue, expanded the company’s reach globally, launched its first ad-supported streaming service, and expanded its reach. and invest heavily in data and technology capabilities. She is the first advertising executive to develop a unified trading system with technology, One Platform, and create a unified monetization and corporate strategy.

She is a highly respected figure in the advertising industry and her commendable work has earned her several accolades. Business Insider named her one of Adweek’s “Top 10 Ad Changers”, one of Adweek’s “Ten Most Powerful Women in Television”, one of “Women in Entertainment: The Power”. 100″ by The Hollywood Reporter and one of “Powerful Women in New York” by Diversity.

Yaccarino holds a bachelor’s degree in liberal arts and telecommunications from Penn State University. She has been mentioned as a potential candidate for the next CEO position of Twitter. As a respected leader in the media industry with a proven track record of success, she would be a good choice to lead Twitter in the future.

I am pleased to announce that I have hired a new CEO for X/Twitter. Starting in ~6 weeks!

My role will shift to Executive Chairman and CTO, overseeing Products, Software, and Systems.

– Elon Musk (@elonmusk)
May 11, 2023

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Source: vcmp.edu.vn

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