Snapchat has discontinued the Snap Game, and the feature is no longer available in the web, Android, or iOS versions of the app. Snapchat launched Snap Games in 2019, and by last year, more than 300 million people were playing these mini interactive video games in the Snapchat app. In July 2022, Snapchat released the game Ghost Phone, which features a complex plot and extensive use of augmented reality. Likewise, there are hundreds of other video games that users can play with their friends on Snapchat, but all of them are gone.
Earlier this month, Snapchat users took to microblogging platforms like Twitter and Reddit to say they could no longer access Snap Games and Minis. Following the tweets and subreddits, several websites have posted reports questioning whether the company will discontinue the feature and when it will be reinstated. However, on February 8, 2023, Snapchat confirmed that the game and mini-games will be no longer available. Snapchat support The account says the app will focus more on products that are good for creators and viewers.
Snap Games shut down due to poor revenue growth
The company has remained silent on the matter. The Snapchat support page says, “the game is no more,“This confirms that Snap Games are indeed gone and there is no possibility of returning to the app. This may come as a big surprise to users who like other Snap Games or Minis. However, it could be Not entirely surprising, Snap, the parent company of Snapchat, has stopped investing in Snap Originals, Minis, Games and Pixy drones, as disclosed to the SEC on August 26 of last year.
In the same filing, the company also mentioned that projects could not contribute to the company’s “priorities”.Community Growth, Revenue Growth, and Augmented Reality.When Snap Inc. making the decision, they also announced a 20% reduction in staff to cut costs amid poor revenue growth. However, the company didn’t completely remove Snap Games from the platform until February.
Given that over 90% of Snapchat users play the Snap Game, it’s arguably one of the most popular features of the app and may lead some to reconsider signing up for Snapchat+, the paid version of the app. The app has a monthly fee of $3.99. However, its popularity did not stop the feature from disappearing. In addition to Snap Games, Snap Minis and the Zenly and Voisey apps have also been shut down.
source: Snapchat/Twitter SupportSupport Snapchat, SEC