Usher reveals he won a ‘bidding war’ with Justin Timberlake to sign Justin Bieber

As he reflects on his long friendship with Justin Bieber, Usher recalls having a “bidding war” with Justin Timberlake over the The beauty and the Beat hitmaker.

During a recent interview with PEOPLE, Usher talked about how he and Timberlake competed against each other to sign Bieber to his and Scooter Braun’s joint record company, Raymond Braun Media Group, in 2008.

“When you’re at the top of your game, some great things are going to come your way,” Usher explained. “And it was, I think, right after [my album] Confessions who introduced me to Justin Bieber and Scooter Braun.”

When he was presented with the offer to join the Remember me singer, Braun simply couldn’t resist. “We built a friendship, but this would obviously create a partnership that would last us forever,” Usher continued. “And it was kind of a bidding war between me and Justin Timberlake.”

“I thought, I’m not sure I can understand each and every producer that this artist could benefit from, but what I can tell you is that I’m going to give you my passion and I’m going to give you everything I have to offer.” .

Usher further explained that he had an appeal that stood out about Timberlake. There would only be one Justin with him.

“So if you want to go with Justin, that’s Justin and Justin. “Yo, he’s just a Justin,” the R&B star said. “So that obviously created a relationship and [there was] That support of him as an entrepreneur, because I think he was also trying to find himself.”

Usher also recalled telling Braun that he thought he could handle Bieber. “[I said] ‘You’re not just a guy who can discover artists. You are someone who simply needs someone to believe in, and I believe and I will support you.’”

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Usher says he and Justin Timberlake are ‘unique artists’ with their own creativity

In addition to talking about Justin Bieber, Usher reflected on how he and Justin Timberlake are the same type of artist.

“We are all unique artists and we have our creativity,” he explained. “I love the producers he works with, so much that I worked with them, and I think he loves the producers I worked with, so much that he worked with them.”

Usher also said that he always wanted to make an album with Justin Timberlake. However, nothing has happened… yet. “I have come close many times,” he said. Confessions the hitmaker noted. “But we’ve never been able to make this happen.”

In regards to being compared to other artists, Usher added, “I don’t compete with anyone but myself.”

Categories: Biography
Source: vcmp.edu.vn

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