vampire mobile In Sony’s newest and scariest marketing campaign yet, he’s making a name for himself in a 3D billboard ad. Originally a Spider-Man villain, Jared Leto’s Morbius is the latest Marvel character to make his long-awaited screen debut in a solo movie. The film tells the story of the eponymous scientist Michael Morbius, who tries to cure a rare blood disorder with an experimental treatment but instead becomes an immortal vampire. As an anti-hero, Morbius strives to do good while battling the evil urges that arise from his transformation.
The film will be Sony’s first foray into the Marvel vampire universe, and it’s an exciting prospect as it crosses various hurdles. A confusing marketing strategy means confusing connections to the Marvel Cinematic Universe, leaving fans scratching their heads. And, perhaps most importantly, the time delay is comparable to new mutant Some of the interest generated when the primary photography process began in early 2019 was unsuccessful. But after countless trailers and marketing campaigns, Sony finally rolled out their promotional strategy a few weeks before the movie’s release date.
reporter Marcelo Cordoba Share the studio’s effort to reinforce the film’s vampire theme and draw audience attention to the film’s horror elements with a giant 3D billboard. mobile In Milan, Italy, the character tore up a movie poster and growled at onlookers. The ad showed passersby the CG-created live vampire face, the eerie bat-like face that Sony hid in its original marketing. The poster also says the Italian release date is March 31, 2022. Check out the tweet below:
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The ad foreshadows Mobius’ transformation throughout the film perfectly, from a human hoping to overcome a terrible disease to a ferocious and terrifying creature whose bloodlust must be curbed by immoral means. Not to mention, more interactive ads tend to reach more potential consumers than conventional media. Milan’s billboards look stagnant and innocuous, like Morbius before his transformation, and then shock with the gnarly reveal. It is unclear if there are similar advertisements in other markets.
after a successful performance venom and its sequel, Venom: SlaughterSony relies on mobile continue this trend Spiderman universe. While some fans are excited about the launch and acquisition of The Living Vampire mobile One comic series is in the works, but others are pessimistic about delays and aimless marketing. Poor box office performance could set a bad precedent for upcoming films kraven hunter movie though venomous success. This ad is a step in the right direction, affirmative Morbius Rooted in superhero and horror literature, Sony will have to see the fruits of its labor when the film hits theaters worldwide from March 30 to April 1.
source: Marcelo Cordoba
