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Who is Lisa Ai news anchor?
Lisa is an AI bot developed by Odisha Television Limited (OTV), the famous Odia news network in India. Lisa is said to be India’s first AI-powered Odia news anchor. As the leading Odia AI, Lisa is envisioned to lead a new era of news broadcasting. In a video posted on Twitter by OTV, Lisa confidently introduces herself while expressing her excitement for the momentous occasion. The news network revealed that she will soon start hosting news updates, showcasing her abilities as an AI news anchor. Notably, Lisa possesses an impressive multilingual skill, which enables her to communicate in Odia, English and other languages.
Lisa AI – Launch
On 9th July 2023, Odisha Television Limited (OTV) introduced the state’s first AI news anchor Lisa, joining the growing number of companies employing artificial intelligence (AI) to improve their service offerings. In a press conference, which was attended by many respected dignitaries from the industry, Jagi Mangat Panda, Promoter and Managing Director of the company introduced Lisa to the guests and warmly welcomed her as the newest member of the OTV family. During the introduction, Jagi Mangat Panda emphasized on Lisa’s important role in giving daily news updates, especially in special segments covering news from Odisha, India and around the world. Shri Radhamadhab Mishra, Senior Editor, OTV and Head, Digital Business, Litisha Mangat Panda joined Jagi Panda at the launch event. He spoke to Lisa not only in Oriya but also in English. The guests were seen appreciating the effectiveness and flexibility of AI Lisa in fulfilling its assigned role. Commenting on the LISA launch, Jagi Mangat Panda, MD, OTV said,
AI Anchor is OTV’s gift to television journalism. It is the first AI anchor in the free-to-air regional television broadcasting sector and also the first Odia news anchor.
Mangat Panda (seated centre) wakes up at the unveiling ceremony of AI-powered news anchor Lisa in Bhubaneswar.
Jagi Panda said,
AI is going to be a great partner in helping us perform tasks that are repetitive and more data analytical. This will allow us news people to focus more on bringing out new facets and do more creative work to present better quality news to the people.”
According to Litisha Mangat Panda, head of OTV’s digital business, the introduction of AI anchor Lisa is a significant milestone in the state’s media industry. He said,
We expect the ongoing AI revolution to permeate television and digital news broadcasting.”
Lisa AI – Developers
Odisha Television Limited (OTV) developed Lisa AI in collaboration with a Mumbai-based startup, and after launching Lisa on 9 July 2023, they said that AI-powered news anchor Lisa will start presenting news updates for the channel by the end of the month. According to Lisa’s developers, Lisa has the ability to communicate in multiple languages, but at present, it will exclusively deliver news in Odia and English for TV network’s channels and digital platforms. Additionally, AI bot Lisa will maintain an active presence on social media platforms such as Instagram and Facebook.
Lisa AI News Anchor was introduced by OTV on 9th July 2023
Lisa Ai – Evolution
The creation of AI Anchor Lisa involved the use of LLM, learning algorithms and voice recognition capabilities to develop an anchor that could mimic human-like conversations. These technologies served as the foundation for LISA, empowering her to analyze a wide range of information, engage in conversations, and deliver news and content with exceptional accuracy. Lisa’s design is so refined that her voice, looks and accent give the impression that she belongs to the cultural fabric of Odisha. According to its developers, LISA will continue to improve, incorporating user feedback and technological advancements to enhance its capabilities and provide an exceptional viewer experience.
A newspaper clipping about the launch of India’s first AI news anchor, Lisa
Categories: Biography
Source: vcmp.edu.vn