Gad Saad is a Canadian professor known for applying evolutionary psychology to marketing and consumer behavior. Saad’s work includes research on the impact of hormones on shoppers’ choices. He teaches marketing at Concordia University’s John Molson School of Business and has been a visiting professor at the University of California, Irvine and Cornell University.
Saad has a large following on social media, where he makes occasional and often cryptic posts about his wife. However, in a recent appearance on The Joe Rogan Experience podcast, Gad gave more insight into his relationship with his wife, praising a woman he called his “best friend.”
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Gad and his wife met at a corporate seminar he held more than two decades ago.
In December 2019, Gad wrote an article about psychology today titled ‘How I Met My Wife’. Saad wrote that a man approached him at the gym and asked him to lead corporate seminars on consumer psychology and the psychology of decision making at the man’s telemarketing company.
“Fortunately for me, I finally accepted his offer even though I was not very satisfied with the remuneration,” Saad wrote. “On the other hand, some things are more important than money.”
Saad met his future wife when he stepped out of the elevator for the first seminar. The woman, Saad wrote, was not happy about having to attend a boring corporate event on a Saturday. “I thank the cosmos that it was mandatory for her to attend,” she wrote.
When Gad fell ill with bronchitis, the woman brought him a cup of hot tea, which Saad considered “very considerate and sweet”, but did not think too much of it. He continued:
“I had my professional face on! Over the next few weeks, the woman in question showed a lot of interest in the material being taught (which I thought was great to see), but as I found out later, this was all a big ruse. She was being drawn into the love web of hers.”
Saad completed the seminars and left, thinking he would never see the ‘elevator’ lady again. However, mutual friends connected the couple and they had their first date at a movie theater.
Gad’s wife sealed the deal by showing up with picnic supplies inside his workplace. He wrote:
“Several days later, he showed up at my office with a basket of goodies for an indoor picnic. I was cooked. The rest is history. Fast forward 20 years, yesterday I went back to that same theater to see a movie (The Joker) with the lady in the “elevator” (my wife)”.
Gad and his wife were married in early December 1999.
Saad’s wife is female but identifies as a Korean man.
In September 2020, Gad posted on Twitter photos of him and his wife on a walk. A netizen reacted to the post by calling it homophobic. Saad quoted the answer and wrote:
“My wife is a biological female but self-identifies as a Korean male. Therefore, I am in an interracial same-sex marriage.”
Gad has concealed his wife’s identity by refusing to share her name or post head-on photos of her. He has a Twitter account, but has set it to private.
Regardless of the identity of Gad’s wife, it is unlikely that the Saad family paid much attention to pronouns. In October 2021, Gad posted a thread in which he criticized the idea that the unintentional use of incorrect pronouns to describe someone constitutes a crime. He wrote:
“My wife approached the server at our local cafe. The person was possibly transgender. She wanted to talk to the person but she was paralyzed by the fear that she might use a pronoun that would offend her. Therein lies the problem with this linguistic surveillance.”
It is not clear how many children Gad and his wife share, but we do know that they have a daughter.
Jealousy never affected Gad and his wife’s 23-year marriage
Saad’s episode in The Joe Rogan Experience The podcast began with a discussion of the Depp-Heard libel case. As the couple discussed power dynamics in relationships, the conversation turned to Saad’s marriage.
The professor said that jealousy had never been a problem in their marriage. gad said:
“I have been married to my wife for 23 years. I hope you agree that she is a beautiful woman, it is rare for her to choose this guy. That is perhaps my highest compliment. As far as I can remember, it has never elicited a jealous response from me.”
Saad said he and his wife shared a code that prohibited them from proving “the other’s love by provoking the other’s jealousy.”
Gad also shared the ‘secret’ to a happy marriage, saying he found his best friend and stuck it out. “I don’t have a recipe, I just enjoy his company,” Gad said. “Sounds cliché, but that’s what it is. I’d rather be with my wife than anyone else most days. If you find that person, hold on tight.”
Saad also dismissed the idea that the opposites could have a lasting union. He claimed that having shared values increases the likelihood of long-term success. Gad explained:
“In the long run, you want birds of the same feather coming together: shared values. If you don’t have that in common, the statistics that you’re likely to get divorced will skyrocket.”
Saad’s wife’s innovation helped him find a wedding ring he had lost while swimming
In August 2014, Gad Saad shared an article about psychology today in which he praised his wife’s efforts in helping him find his missing ring. Shortly after realizing that he had lost his ring, Gad informed his wife, who donned her investigator hat. Gad wrote:
“This is where the story takes a truly miraculous turn: In a move in keeping with CSI’s top scientists, my wife downloaded all of our photos and videos for the day to see if we could identify a window that would allow us to narrow down when and where. she could have been lost. the ring.
A video pinpointed the exact time and place where Gad lost the ring. The pair conducted an experiment and concluded that the ring probably sank to the bottom of the river bed. Gad wrote:
“The conclusions? One, the ring falls quite quickly to the bottom of the river despite the strong current and, two, if it is firmly lodged in the bottom of the river, it is unlikely that the current will carry it out of hiding.
Regardless of the conclusion, finding the ring would still be a challenge. Gad faced numerous obstacles, but determined to find the ring, he threw himself into the task. About 20 minutes into the search, ‘an ephemeral flash’ caught his attention.’ He continued:
“I went to the fountain to investigate and there, lodged between rocks, was my ring. I grabbed it, saw that it was indeed my ring, and then I came out of the water and let out a truly visceral primal scream.”
Saad drew five lessons from the experience: the value of teamwork in a successful marriage; the importance of having an analytical and reasoned approach to decision making; the meaning of positivity and optimism; the importance of the ring to his family; the need to remove the wedding ring before swimming. He wrote:
“People’s most prized possessions have deeply symbolic and emotional meaning. My attachment to my wedding ring is a powerful symbol of the infinite love I have for my wife and children.”
Categories: Biography
Source: vcmp.edu.vn