A look at Mikayla Nogueira’s TikTok beginnings, her viral acne-correcting makeup routine, and her no-nonsense approach to makeup

Mikayla Nogueira is an American social media star known for posting innovative makeup tutorials on TikTok and Instagram. Nogueira has 4.5 million followers on TikTok, nearly 850,000 followers on her makeup Instagram page, and more than 95,000 followers on her personal Instagram account. Nogueira doesn’t have a YouTube page, but she plans to start posting on the platform soon.

Nogueira is unlike any other makeup artist. With his deep and adorable Boston accent, he guides his followers through original makeup routines created in his New England apartment.

Mikayla initially launched TikTok for her mother who needed the platform to continue teaching during the coronavirus pandemic.

Mikayla Nogueira was born on June 13, 1998 in rural Massachusetts. She grew up with her older brother. Nogueira occasionally posts family photos of her on her personal Instagram page. On June 17, 2018, she posted photos of her father and her brother along with the following caption:

“Typical photo of me and my dad. He doesn’t know how to pose. Happy birthday and father’s day, I’m glad to be with you. Also my brother in the second picture because he’s a cool guy sometimes.”

When the coronavirus pandemic hit the US in March 2020, Mikayla and her mother found themselves at home with a lot of time on their hands. Mikayla’s mother, a teacher by profession, wanted to continue educating her students without violating the coronavirus regulations.

Nogueira suggested that she use TikTok, but her mom had no idea how to use the platform. Therefore, Mikayla created a TikTok page in her name and helped her mother learn the intricacies of TikTok. The first videos on the page were educational videos focused on the family farm.

Mikayla took over the TikTok channel after her mother learned enough to run her channel. However, she couldn’t decide what she wanted to post. The Catfish Challenge, a viral before-and-after challenge featuring a user’s profile photo next to her no-makeup look, provided a solution. Mikayla’s Catfish challenge offered Mikayla her defining moment. She said daily elite:

“I decided to do the challenge, and I think I posted it in the morning. I didn’t know anything about the TikTok algorithm. It’s not like YouTube. It’s not like Instagram. It just gets sent to a lot of people. It was instant. I remember the exact day I posted the video and turned my phone off because I really didn’t think of anything.”

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The video racked up thousands of views within hours of its release.

Mikayla discovered her viral makeup routine to correct acne by accident

Mikayla Nogueira

Mikayla’s love of makeup began when she bought Avon makeup from a friend of her mother’s when she was 10 years old. She started with simple makeup routines, and as time went by, she became more proficient in all things makeup.

Nogueira describes makeup as an art form rather than something she does to gain popularity. A look at her personal Instagram page will reveal that her love affair with makeup began years before her online fame. Her beloved Dodge’s personalized license plate reads MAKEUP.

Mikayla isn’t averse to copying makeup routines, but she’s also an expert at creating original looks. After her 21st birthday, Mikayla experienced a nasty breakout of adult acne. She couldn’t find a makeup-related solution on the internet, so she decided to create one. Mikayla told the podcast for you I came to a solution by accident:

“As the acne got worse, I thought, ‘I can’t deal with this anymore.’ I started by simply putting the concealer on top. One day, what happened was that I forgot to blend it, I just left it there and let it dry. I went to put my foundation on top and noticed that it looked like I didn’t have acne. I was like, ‘Did I just make something up here?’”

In fact, Nogueira had invented something, but it needed polishing before he could share it with the world. After perfecting the three-step process, he posted the video to TikTok and it went viral. The media and beauty gurus helped popularize the original routine.

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“For a lot of my life, makeup was what I want to feel happy, to feel a sense of love,” Mikayla said. in the know. Most people wear makeup for special occasions or when they are out and about. However, for Mikayla, makeup is a part of life. During the quarantine period, most people forgot about their makeup kits because they were gathering dust in the cabinets. Not Mikayla, however. She said daily elite:

“Since the quarantine began, I have not gone a single day without putting on makeup. Yeah [a full] face every day, and that’s not because I hate how I look without makeup, but because I love makeup so much. I can’t go a day where I don’t sit at my vanity and play with my makeup. I need it. It’s definitely therapy for me, and it actually helped me during quarantine.”

Nogueira is brutally honest about makeup products and has no desire to join makeup influencers in Los Angeles.

Mikayla Nogueira

The first thing you notice when you hear Mikayla is her deep Boston accent. Initially, he made her feel insecure, but she gained trust from her when she realized that most of her fans loved her. Nogueira received some hate, but the positive voices drowned out the negative ones.

“That was a surreal moment for me because I wasn’t comfortable with my voice, and then having a bunch of people say, ‘I love the way you talk,’ that’s a good thing that ended up happening,” she said. daily elite.

Mikayla told the podcast for you that the people of Massachusetts are generally frank about their opinions and feelings. The tendency of most beauty influencers is to promote a product to get into the good books of the brand. Nogueira, however, does not hesitate to denounce a bad product.

Some people tried to dissuade her from her honest approach by warning her that brands will blacklist her, but she stayed true to her personality and the opposite happened. Brands hugged her because they appreciated her honesty.

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You don’t need this. This is a gimmick,” Mikayla commented on the Becca Cosmetics Zero Pigment Foundation. The next day, Becca Cosmetics contacted her to ask if she wanted to be on her PR list. About him podcast for youMikayla explained why brands appreciate her honesty:

“Every single video I’ve made where I said I didn’t like a product, the brand will contact me personally, ask me what I didn’t like about the product, apologize for having a bad experience with the product, and then say, ‘Can we send you a public relations package?’ Brands want to have a good relationship with you.”

“Brands want honest reviews,” he said. daily elite. Fans have fallen in love with Mikayla’s no-nonsense approach to makeup, and she’s adamant she’s not going to change it. To keep her authentic, Mikayla has no plans to move to Los Angeles to join other beauty influencers. She said daily elite that any move you make, like moving to New England, represents growth rather than change. mikayla said:

“I rented a two-bedroom apartment so I’m going to have a room and a YouTube studio. And that’s why I was nervous to announce this [her move to New England] because I don’t want people to think I’m changing. I am not. I’m just growing.”

Categories: Biography
Source: vcmp.edu.vn

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