Grace Beverley is an English entrepreneur known for launching the pioneering fitness brands TALA and Shreddy. The self-made CEO has garnered numerous honors for her stirring success, including being featured on Forbes’ 30 Under 30 Retail & Ecommerce 2020 list. Beverley launched her first company as a freshman at St. Peter’s College , Oxford.
Beverley’s success came from identifying a niche and marketing her business through social media. To date, Beverley has 1 million followers on Instagram and more than 570,000 subscribers on her self-titled YouTube page. Grace insists that she’s not a social media influencer, but she admits that the internet has helped boost the popularity of her brands.
This article will look at Grace’s controversial upbringing, her business empire, her fight against sexism, and her love life.
Contents
- 1 Grace has faced unfair criticism for allegedly coming from a wealthy background.
- 2 Grace’s motivation for launching Shreddy was to earn some extra money, but the brand quickly morphed into a business empire.
- 3 One of Grace’s main obstacles is that most people in the sexist business world refuse to treat her as CEO.
- 4 Grace and her longtime boyfriend chose to keep their relationship out of the limelight.
Grace has faced unfair criticism for allegedly coming from a wealthy background.
Grace Margaret Beverley was born on February 16, 1997 in London, England, the daughter of Victoria and Peter. She grew up with a younger sister and two older ones. Grace herself attended St. Paul’s Girls’ School before joining St. Peter’s College, Oxford, to study music as an undergraduate.
Beverley’s upbringing has been a source of controversy ever since she launched her first business. Grace insists that she is self-funded, but many reports claim that she has benefited from her privileged background. Sun reports that her mother, Victoria, is a Senior Curator at the Victoria and Albert Museum, and her father, Peter, is a director of a business consulting firm.
The report also spreads a rumor that Grace’s grandparents are rich. Grace does not deny her the privilege, but stands by her claim that her business did not benefit from outside investment. “I don’t think it’s for me to sit here and say, ‘No, I’m not privileged,’” she said. BBC. “But I have done it myself: I started the business from scratch. That doesn’t mean I’m not incredibly privileged and lucky in other ways, like in terms of my upbringing.”
Grace’s estate has dominated tabloid headlines for the past two years. She first spoke out against the reports through a series of tweets posted in July 2018. Once again, she acknowledged her privilege, but pointed to hard work as the reason for her success. “I am extremely aware of my privilege and will always recognize it.” she wrote“But I also worked very hard and was financially independent long before social media.”
Beverley’s success has come with its fair share of suffering, as she’s had to put in countless hours building her brand. It’s easier now that she has a growing team, but during her college years she suffered a lot, especially in terms of mental health. She talked about it on social media, but it didn’t help with her own struggle. “I realized that as much as I was a big advocate of talking about mental health and removing the stigma, I didn’t really apply that to myself,” she said. BBC.
Grace’s motivation for launching Shreddy was to earn some extra money, but the brand quickly morphed into a business empire.
Grace launched Shreddy because she wanted to sell a simple product that would help people achieve their fitness goals. After several months of exponential growth, Grace introduced fitness accessories under the B_ND brand. To the surprise of Grace and his team, the demand for their products continued to grow.
Beverley decided to strike while the iron was hot by introducing TALA sportswear. This time he had a clear business strategy that consisted of producing cheap, modern and environmentally sustainable sportswear. The plan worked, and six months after launch, Grace and her team struggled to keep up with the overwhelming requests. grace said CEO Today Magazine:
“I stopped buying fast fashion and tried looking for more sustainable alternatives, but they were all around £100 for a pair of leggings, making them completely unaffordable. We set out to investigate sustainable performance apparel manufacturing and realized the year before launch that by increasing the recycled content from 100% to 92% we could sell the tights at a competitive £40 price. ”
The affordability meant that Beverley’s fledgling company could take on established companies in the world of fitness. Needless to say, Grace and her team couldn’t match the manufacturing power, reach, or profits of companies like Nike, but big corporations certainly took notice.
Another big reason people resonated with Grace’s products was that inclusion was part of the brand from the very beginning. Large corporations in the fitness world face backlash for failing to promote body inclusion, and when they try to do so, they receive criticism for allegedly promoting unhealthy lifestyles. grace with which I speak newstatesman on the inclusion approach of TALA:
“Everyone is welcome and should come to our page and feel welcome no matter what they look like, no matter what they do, no matter where they are from. We really tried to make something that never says the words ‘body positivity,’ never says ‘inclusivity,’ other than when we launched it and said, ‘We’re setting a standard for ourselves and everyone else.
One of Grace’s main obstacles is that most people in the sexist business world refuse to treat her as CEO.
To Grace’s dismay, a young and stylish 23-year-old British woman with a large following on social media doesn’t fit the traditional CEO mold. Grace stated in a YouTube video titled, the truth about being a young woman in business, that his fight against sexism began shortly after launching Shreddy. Despite being the founder and CEO of the brand, she felt isolated in the meetings, as industry insiders viewed her as a model rather than a mogul. She said:
“People instantly assume you’re the face of a brand and you’ve never really done anything and that’s your job, and it turns out you’ve made a lot of sales on top of that. Not the case for me. My day-to-day job is not that. I’ve been doing this. I’ve sat in so many meetings where I literally haven’t been contacted and when I do, it’s like ‘talent’.
Grace’s perception as a social media influencer is part of the reason some industry players fight to see her as CEO. In recent years she has tried to distance herself from the influencer culture. Social media plays a role in popularizing her brands, but unfortunately, it has affected her position as a business guru. She said newstatesman:
“I think it’s hard because I started at 18 and now I’m 23, and there’s a lot of change between those ages in anyone’s life… I had a big spike in all that influencer stuff because I said, ‘People win if they do it.’ . don’t take me seriously, people won’t realize that I actually know a lot more about business than I do about fitness.”
Over the last year, Grace has taken a step back from social media. She hasn’t posted on YouTube in almost a year and is content with the occasional post on Instagram. Her move has allowed him to focus more on her entrepreneurial spirit and has helped her embrace a more sustainable lifestyle. “I realized that I didn’t really have a place in my life where I wanted to be very publicized,” she said. cherwell. “So I think for everyone, it should be very much about making sustainable choices, especially in the areas that stay.”
Grace and her longtime boyfriend chose to keep their relationship out of the limelight.
In a rare update on her personal life, Grace revealed that she was very happy with their relationship. In a July 2019 video titled Questions and answers about life update.Grace said that she and her boyfriend broke up after high school to grow individually. They had dated for four years and were reluctant to join the University as a couple. Beverley revealed that they finally got back together:
“So maybe now is the time to grow individually since we’ve been together since we were like 15 years old. We tried it and it didn’t work. He did and we grew a lot as people and luckily we grew in the right direction and our relationship is fucking fantastic.”
Grace and her boyfriend chose to keep their relationship off of social media. Beverley knew that being in a public relationship had benefits in terms of social media traffic, but she’d learned from experience that it’s not worth it. She explained:
“Relationships shouldn’t have to stay off of social media entirely and they shouldn’t be on social media entirely. It’s not a YouTube relationship and it never will be and that’s been my priority. Just because my time with my boyfriend is my time away from work and my time away from all of that and it’s so easy to get carried away with what people like to see.”
Beverley posted the video almost a year and a half ago, so it’s unclear if their relationship status has changed. Her relationship is not on social media, so we have to assume that she is still happy in her relationship.
Categories: Biography
Source: vcmp.edu.vn