A Whoop membership is a great option for fitness users who want to see advanced metrics while working out, but how much does it cost? Unlike many wearables and smartwatches sold today, the Whoop is not a one-time purchase. In fact, Whoop 4.0 — a fitness tracker that collects data aggregated in Whoop’s companion app — is practically free. Buyers pay nothing for the tracker itself, but they’ll need to maintain a Whoop membership to keep and continue using the device. Essentially, this means that Whoop users have to pay a perpetual subscription fee to track their progress.
How much it costs? Subscription fees depend largely on how long a user is willing to commit to maintaining their Whoop membership. Monthly memberships are available for $30 per month and can go up to $360 per year. That’s more than it costs to buy a lot of entry-level smartwatches and fitness trackers outright, so subscribing to Whoop can be an expensive endeavor. However, it will be cheaper for customers willing to pay a year or two in advance. A 12-month membership costs $239 and a 24-month membership costs $399.
Whoop is discounting as prices of other services go up
In late 2022 and early 2023, quite a few subscription services regularly increased in price, but Whoop is heading in the opposite direction. While Whoop currently costs $239 for a year and $399 for a two-year membership, that hasn’t always been the case. Initially, a 12-month subscription costs $300 and a 24-month subscription costs $480. With a massive sale in February 2023, the company is also promising special offers for those who have purchased a membership.
Whoop membership subscribers can choose a free Whoop 4.0 fitness tracker at checkout, and the wearable is the membership’s biggest perk. Whoop 4.0 is considered by many to be the most accurate consumer fitness tracker on the market. Additionally, a Whoop membership gives members access to the companion app, the Whoop community, and the ability to ask Whoop experts questions.
Unlike traditional smartwatches and fitness trackers, the Whoop 4.0 doesn’t have a screen, which means you don’t necessarily have to wear it on your wrist. To make the Whoop 4.0 more comfortable to wear during different types of exercise, the company sells tracksuits with built-in slots to keep the tracker inside. While the Whoop remains a subscription-based fitness tracker that may be more expensive than others, the membership discount makes its features more accessible to a wider range of users.
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