Devika Bulchandani is an Indian-American corporate woman. She came into limelight on 7 September 2022 when global advertising and public relations agency, Ogilvy, appointed her as its global chief executive officer (CEO). She joined the company in March 2021 and was named as global chief executive officer in September 2022, and subsequently, Devika Bulchandani became the first Indian-origin woman to head a global advertising agency. Before joining Ogilvy in 2021, he served for over twenty-six years in various roles at international advertising agency, McCann.
Contents
Wiki/Biography
Devika Bulchandani was born as Devika Seth Bulchandani in 1973 (age 53 years; as in 2022) in Amritsar, Punjab. She completed her schooling from Welham Girls School, Dehradun. After completing her schooling, she joined St. Xavier’s, Mumbai to pursue a bachelor’s degree in English and Psychology. From 1990 to 1992, Devika Bulchandani pursued a master’s degree in communications at the Annenberg School of Communication at the University of Southern California. Devika Bulchandani lived in Amritsar, Punjab, India until the age of ten.
Physical Appearance
Height (Approx): 5′ 6″
Weight (Approx): 65 kg
Hair Color: Black
Eye colour: black
Family
parents and siblings
Devika Bulchandani (seated on the right) with her father (standing)
His mother’s name is Pammi Seth.
Devika Bulchandani with her mother
Devika Bulchandani has two brothers and one sister. His sister’s name is Priya Seth and she is a Bollywood cinematographer.
Devika Bulchandani (second from right) with her two brothers and a sister.
husband and children
In 1994, Devika Bulchandani married Ashwin Bulchandani. He works as Global Macro Strategist and Chief Risk Officer at Matlin Patterson Global Advisors. Soon after her marriage in 1994, she moved to America with her husband Ashwin.
Devika Bulchandani with her husband Ashwin Bulchandani
The couple has a son and a daughter. His son’s name is Arhaan and daughter’s name is Anya.
Devika Bulchandani with her children
livelihood
Devika Bulchandani started working in some advertising companies soon after completing her college studies in 1995. He began working with global advertising agency McCann in 1997 in its strategy department. During her tenure at McCann, she earned the title of ‘woman with a beautiful soul’ in a company article. In March 2012, she joined McCann’s sister enterprise McCann Worldgroup as EVP managing director of global strategy and held the role until July 2014. Devika Bulchandani was then named president of ‘McCannXBC’, a global advertising company in Greater New York. York City in July 2014. All global marketing efforts of Mastercard are covered by this company. Devika Bulchandani. He worked in this post till March 2021. McCann NY, another McCann subsidiary, appointed him as its chairman in September 2017 and he served in the post until March 2021.
Devika Bulchandani as a young corporate woman
Campaign
In 2017, Devika Bulchandani was among those who led a campaign called ‘The Fearless Girl’ in New York City. This campaign was organized as a sign of women’s equality in the workplace. Reportedly, the campaign was recognized as one of the most awarded campaigns in the history of the Cannes Lions International Festival of Creativity. The campaign and its symbol were a challenge to the bull symbol of Wall Street. According to ‘The Fearless Girl’ campaign,
The bull runs alongside a bronze statue of a young girl, hands on her hips, to convey a message about gender diversity in the workplace.
Statue of a fearless girl challenging a bull
At McCann, Devika Bulchandani launched Mastercard’s ‘Anmol’ campaign. She then led a campaign called ‘True Name’ in 2019 and brought attention to transgender and non-binary people by fighting for and authorizing their rights to have their names appear on Mastercards.
Poster of ‘Anmol’ campaign by Mastercard
In 2021, Devika Bulchandani joined global advertising agency, Ogilvy and started working in its strategy department. Reportedly, his efforts at the company earned new business from many well-known international brands such as Absolut, Enterprise Holdings, World of Hyatt, TD Bank, and Audi of America. In September 2022, Devika Bulchandani was promoted to the position of Global Chief Executive Officer of the company and began working with the company’s creative networks business. He was given responsibility for the advertising, public relations, experience, consulting and health units as well as 131 offices located in 93 countries around the world.
Devika Bulchandani poses with her colleagues at Ogilvy
award
Devika Bulchandani is often honored by many famous magazines and tabloids by listing her name among the powerful women around the world. She is the recipient of NY Power Woman by New York Moves Magazine, US Advertising Agency Head of the Year by Campaign Magazine, and Working Mother of the Year by She Runs It Magazine. In September 2022, it was announced that Devika Bulchandani was honored at the 2022 Matrix Awards by New York Women in Communications (NYWIC) as someone “making a difference, building community, and inspiring the next generation of women leaders in her field.” Will be honored. In October 2022.
Facts/General Knowledge
- He is also known by the name Dev.
- According to some media sources, Devika Bulchandani was one of the major contributors to highly productive business strategies for Coca-Cola’s global marketing and network partner WPP. Once in an interview given to a media house, WPP CEO Mark Read had talked about the professional qualities of Devika Bulchandani. Mark said,
Devika is a champion of creativity, focused on driving passion, purpose and impact in everything she does.”
Devika Bulchandani poses with her colleagues at WPP
- According to Devika Bulchandani, her two white bosses at work greatly helped her pursue her advertising career at McCann. While talking to the media, Devika revealed that he helped her get out of the strategy department. He said,
They were my wings. I always say there were two white men who made me who I am, because the last seven years were important. If I had not gone out with a strategy, I would never have been where I am today.”
Devika Bulchandani during a press conference
- Devika Bulchandani loves cooking Thai cuisine in her spare time. Once, in an interview with a media house, Devika Bulchandani revealed that she loved preparing curry paste from scratch the most and that she had mastered twenty Thai recipes during the COVID-19 lockdown.
Categories: Biography
Source: vcmp.edu.vn