The social media influencer has faced extreme backlash for appearing to mock blue-collar workers.
Charli D’Amelio, a 19-year-old influencer worth $30 million, has been criticized on social media for “cosplaying” as a cashier. D’Amelio recently shared a video of her wearing a Walmart employee uniform to promote her family’s partnership with the retailer.
As reported by The independent, the influencer, her sister Dixie, 22, and her parents Heidi and Marc D’Amelio, launched their popcorn brand, Happy Snacks, with Walmart. To promote the launch, the family shared videos of themselves scanning the bags of popcorn at the checkout.
In one video, Dixie “worked” the cash register with her mother and casually scanned the popcorn while dramatically flipping her hair. On social media, many people argued that D’Amelio’s ad campaign was insensitive toward blue-collar workers. Critics were also quick to point out that more than two million Americans work at the retailer and only make $17.50 an hour, compared to D’Amelio’s $100,000 per sponsored post on TikTok.
One Twitter user responded to the video: “Look what poor people have to do to survive, let’s make a video about it.”
“Must be nice to be able to play pretend while sitting in the piles,” another commented.
“So she was a working-class woman for Halloween?” a third user asked.
When trying to “relate” turns deaf
Charli D’Amelio is not the only celebrity who has pretended to be part of the working class. In a 2022 episode of keeping up with the KardashiansKris and Kylie Jenner were criticized for romanticizing “normal people” activities, like shopping and washing cars.
While at the car wash, Kris commented, “This is like Disneyland. We have to bring the children here.”
After the episode, one Twitter user wrote: “Kris and Kylie Jenner went to the grocery store and washed cars for fun, when can I have that kind of life?”
Another user found similarities between D’Amelio’s video and Jenner’s, noting, “this has the same energy as kris and kylie jenner going to a grocery store 💀.”
Categories: Biography
Source: vcmp.edu.vn