Tiffany & Co. revealed that BTS Jimin will be their newest brand ambassador. Jimin, who was recently appointed as Dior’s global ambassador, will now add another luxury brand to his profile. Jimin’s collaboration with Tiffany will begin soon, with an upcoming ad campaign starring singer Serendipity due later this year. As the newest brand representative of Tiffany & Co., Jimin will play a key role in the marketing of the brand’s merchandise and will participate in various promotional campaigns and brand events.
The following is an excerpt from the official contract:
“In the upcoming ad, Jimin will show off his special way of wearing jewelry by wearing classic Tiffany & Co designs.”
JIMIN . PARK
TIFFANY & CO. BRAND AGENCY DIOR GLOBAL Ambassador DIOR pic.twitter.com/yNbfoEmpwJ
— JIMIN’s VOCAL | topics and analysis (@PJM_vocal) March 2, 2023
The company released a sample image of Jimin wearing Tiffany’s ‘Lock’ bracelet design, which includes half-pavé, full pavé, and diamond-encrusted styles.
BTS’ Jimin is the new representative of Tiffany & Co.
Ever since BTS Jimin became the new face of the Tiffany & Co. brand, his reputation as an ‘It boy’ has certainly been enhanced. Both Jimin and the company expressed excitement about their collaboration and were eager to get started. In his comment, Jimin mentioned:
“It’s an honor to work with Tiffany and to represent the ideals of a company that values design, creativity and craftsmanship.”
Alexandre Arnault, executive vice president of Tiffany & Co. (product and marketing), are pleased to announce their newest member to the company in an equally moving message:
“We are delighted to welcome BTS performer and multi-talented Jimin as the newest representative of the house. It embodies the vitality, sophistication and sense of innovation of Tiffany and Co. We are delighted and excited to unveil our upcoming initiatives with him, which will launch later this spring.”
BTS’ Jimin has a clear worldwide influence and his collaboration with Tiffany & Co. are expected to represent their new brand to further improve the brand’s social image. Earlier this year, Jimin was also appointed as a global ambassador for Dior, where his charisma and power are highlighted. Jimin’s Dior tweets on social media netted a whopping $17 million in EVM, a metric used to calculate the value of a social media post.
During Paris Fashion Week, he was responsible for 54% of Dior’s total sales, proving his influence in the fashion industry. Jimin is expected to help Tiffany & Co. achieve as he did for Dior. In addition to his ambassadorial duties, BTS Jimin is also preparing to embark on a solo career as a singer. FACE, his debut record, will be released on March 24, with a pre-release of the song on March 17.
Categories: Entertaintment
Source: vcmp.edu.vn